TOTAL WINE & MORE | HAPPY HOLIDAYS
While holiday campaigns happen to be during the most wonderful time of the year, it is also the busiest time of the year. They are always extremely fun and challenging because the goal is to channel Christmas spirit, but without the mention of it anywhere.
TOTAL WINE & MORE | MARCH MADNESS
For this campaign, I wanted to call out March Madness, while also showcasing the many products that Total Wine & More sells.
TOTAL WINE & MORE | YELLOW TAG
For this campaign, Total Wine & More featured several buyers to promote their biggest sale of the year. I was provided the category that each buyer represented, and then I created compelling quotes.
TOTAL WINE & MORE | PIZZA PAIRINGS
Educated customers on which wines go with pizza, while also partnering with Domino’s pizza and offering a coupon via email. This campaign also turned into a news segment in Texas.
TOTAL WINE | VALENTINE’S DAY
What’s better than wine on Valentine’s Day? Wine and chocolate! For this campaign, I decided to educate buyers on which wines go well with chocolate, in order to prepare them for everyone’s favorite faux day of love.
TOTAL WINE & MORE | SMART SIPS
This campaign featured all of the healthier beverages that customers are often searching for, especially when bringing in the new year. While this was originally intended to speak only to New Year’s resolutions, I ultimately decided that this should be an evergreen page.
TOTAL WINE | APP DELIVERY
Created all copy and marketing materials for Total Wine & More’s app, as well as their in-app delivery service.